Chi Hoang is an Associate Professor of Marketing at ESCP Business School. She teaches doctoral seminars on consumer psychology and experiment design, as well as master’s classes on international marketing, digital marketing, and global issues in marketing.
Chi Hoang’s expertise lies in the field of consumer psychology, specifically in consumer-technology interaction, meaningful consumer behavior, and consumer decision-making. She has published research in leading marketing journals on topics across various sectors, including retail, healthcare, and public policy. Her other research interests include signaling and brand management.
Prior to joining ESCP, Chi Hoang was a visiting scholar at the Ross School of Business at the University of Michigan (2018) and a research fellow at Nanyang Business School, Nanyang Technological University (2019). She holds a Ph.D. in Marketing from BI Norwegian Business School and won the Sheth Foundation Doctoral Dissertation Award for her doctoral work on how humor influences consumers’ impressions of firms.