Dr. Isabella Maggioni is an Associate Professor of Marketing at ESCP Business School. Isabella’s research interests cover the area of consumer behaviour and psychology, with a specific focus on consumer well-being, identity-based consumption, and sustainable consumption behaviour in retail and tourism research settings.
Isabella has published her research. in journals such as Journal of Business Research, European Management Journal, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, and International Journal of Tourism Research.
She has worked on applied research projects with world-leading organisations and delivered presentations to practitioners and academics across Europe, Australia and New Zealand on retail innovation, consumer and marketing trends, customer experience and service design.