Master of Science (MSc)
Marketing & Creativity Specialisation
A strategic and innovative MSc that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.
Programme Objectives
The specialisation in Marketing & Creativity is part of the Master Degree (DEAMIE)*.
The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. It deploys multiple approaches to marketing through its case- and project-based #NotByTheBook teaching methodology, preparing the next generation of strategic, responsible, competent and creative marketers.
The MSc in Marketing & Creativity curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, case studies, experience in emerging markets, and guest speakers, as well as a minimum four-month professional experience (internship/direct employment) which allows participants to immediately apply their learnings to real-life companies and assignments.
The specialisation fosters creativity and critical thinking with a methodological and systematic approach. It teaches how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems, while also teaching students about creativity in business, management and performance, developing their cognitive flexibility, fluency of ideas and agility.
Master of Science (MSc) in Marketing & Creativity
Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.
The combination of a unique specialisation focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
Wondering if this MSc is right for you? Check your eligibility and career-progression fit by taking this 4-minute quiz.
Career opportunities
At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.
Participant Backgrounds (Class of 2024)
We believe diversity and inclusivity help fuel creativity. Students on the MSc in Marketing & Creativity programme come from all over the world - an average of 25 nationalities per year - and have unique cultural, professional and academic backgrounds.
The dynamics and differences between the participants help create a stimulating environment, fostering collective creativity and allowing us to co-create the learning experience.
- Management/Business: 52%
- Marketing, Communications & Advertising: 28%
- Art & Design: 9%
- Economics: 3%
- Engineering: 3%
- Other: 5%
24 nationalities
62 participants
86% women
14% men
25 average age
3 Years avg. working experience
Alumni Testimonials
“ In just one year, I had the chance to live in three countries (including a program trip to Uganda), read more than 50 case studies, present 12 projects, and secure a good internship with Johnson & Johnson in Paris. It was a big stretch but also great fun, which made it absolutely worth it .”
Romy MOUZANNAR
Brand Manager at Butcher's Pet Care
Class of 2012
“ The most rewarding yet challenging part of the program was the group work, during which we collaborated with individuals from a range of nationalities and professional backgrounds to solve business challenges in a creative way. Sharing insights and learning about diverse approaches was a truly enriching experience. ”
Edilia GÄNZ
Director of FEDORA - The European Circle of Philanthropists of Opera and Ballet
Class of 2013
Scientific Director
Chloe PREECE
Academic Director, MSc in Marketing and Creativity
Associate Professor of Marketing
Research areas: Creative Industries, Marketing, Arts, Business and Creativity, Cultural Value, Entrepreneurship
*ABOUT THE MASTER DEGREE (DEAMIE)
Joining this full-time Master of Science corresponds to the determination to pursue a defined professional project and gives young graduates and young executives a combination of high value skills sought by recruiters. This MSc provides academic expertise and presentation of the best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalised world.
Students will obtain one degree, the French Master degree (DEAMIE), and one diploma, the MSc in Marketing & Creativity.
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Curriculum
Our programme targets your expertise
The specialisation trains you to link creativity and analytics in marketing management for innovative problem-solving.
The unique curriculum puts an important emphasis on cutting-edge digital, social and analytical tools. It adopts a highly practical, #NotByTheBook methodology and includes a Company Consultancy Project, professional thesis, world-class industry-specific seminars and workshops, and access to our own Creativity Marketing Center (CMC).
Creativity
Creativity is in our program's DNA. We foster creative thinking and skills with a methodological and systematic approach.
Marketing
The Marketing modules equip you with all the essential skills and knowledge necessary for successful, high-level practice in marketing across any type of organisation and sector, both consumer and B2B.
Management
The Management modules offered will help you develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation.
Analytics
The Analytics modules prepare you with the necessary skills and tools to critically and creatively acquire, analyse, and interpret data, whether they are “small”, “big” or “thick”.
Professional Development
Professional development activities provide opportunities through which students can apply their marketing, creativity, analytics and management mindset and skills in real-life situations.
Total ECTS credits for the MSc in Marketing & Creativity: 120
Year 18-month, full-time programme
The program begins in mid-January* and is organized as follows:
Core Courses - Term 1
Jul-Sept: Online | For candidates with less than 240 ECTS previous degree (or equivalent)
TERM 1*
Jul - Sept – Online
- Economics
- Quantitative Methods
- Accounting & Finance
- Marketing
- Leadership
- Strategy
*These six modules are compulsory only for candidates with less than 240 ECTS (or equivalent). They run in an online format between July and September prior to the start of the specialisation in January. Candidates may obtain exemption from attending these modules based on their previous working experience if they have more than three years of post-study work experience. Unfortunately, we are unable exempt candidates based on their previous undergraduate studies.
SPECIALISATION COURSES - TERMS 2 & 3
Jan - Jul: London Campus | Sept - Dec: Paris Campus
January - March: London, UK
- Art & Science of Creativity
- Introduction to Creativity Marketing
- Consumers & Consumer Value
- Managing for Social Impact
- Understanding the Marketplace
- Creative Seminars
March - May: London, UK
- Creative Thinking
- Branding and the Creation of Value
- Creative Seminars
- Integrated Marketing Communications
- Strategic Marketing Plan
- Finance for Marketers
- Statistics for Marketers
- Managing for Social Impact
- L’Oréal 'Big Picture' Project (optional, upon selection)
May - July: London, UK
- Digital Marketing & Social Media
- Global Issues in Marketing
- Creative Analytics
- Managing for Social Impact
- Creative Seminars
- + one Specialisation track
Specialisation Track Options:
Entrepreneurship & Digital Transformation
- Entrepreneurship
- Omnichannel Management
- Leadership & Change Management
Fashion & Luxury
- Creative Branding
- Trends & Innovations
- Omnichannel Management
Sept - Oct: Paris, France
- Creative Seminars
- Breakthrough Strategies
- Research Methods for Professional Thesis
- Managing for Social Impact
- Company Consultancy Projects (6-8 weeks)
Additional Courses & Development Opportunities (London & Paris)
- Communication Skills
- Tech Skills: Excel Workshop
- French Language Lessons (Beginner or Intermediate)
- Creativity Workshops
- Guest Speakers from the Creative Industries
- Career Advice & Workshops
- Networking Events
CREATIVE SEMINARS & MANAGING FOR SOCIAL IMPACT PROJECT – TERMS 2 & 3
Jan - Jul: London Campus | Sept - Dec: Paris Campus
Creative Seminars
The MSc in Marketing & Creativity includes a series of Creative Seminars which run throughout the programme and give participants valuable insight into how organisations can leverage creativity in real-life practice. Via visits, talks and assignments in London and Paris, you will be introduced to people and organisations using creativity as part of their business model.
Creative Seminars will offer you a chance to practice Creativity Marketing across a range of industries and tasks, both expected and unexpected. These thought-provoking sessions are usually led by alumni of the MSc in Marketing & Creativity, professional industry experts, and faculty with relevant practical experience, and will introduce you to examples of 'creativity in action' across different fields. Through these seminar sessions you will:
- Analyse company decisions where creativity thinking has proven to be a key success factor
- Take part in creative exercises, as well as examine applications and strategies to increase creativity at an individual and team levels
- Get the opportunity to apply your learning directly, on specific mini-project-style assignments for various companies
The Creative Seminars include not just pure-play marketing organisations, but a whole range of industries that combine creativity with business. Previous partners have included arts organisations, media companies, publishers, celebrity chefs, creative and digital agencies, tech companies, fashion & luxury brands, architecture firms, and start-up incubators.
These sessions create some of the most thought-provoking and enjoyable content in the programme, and each year incorporate new topics from fast-developing areas.
Many of the sessions are led by Alumni of our programme to showcase how they have been able to apply Creativity Marketing in their own professional careers.
L'ORÉAL 'BIG PICTURE' PROJECT
Thanks to our close partnership with L'Oréal selected students from the MSc in Marketing & Creativity programme participate in the annual L'Oréal Big Picture project alongside students from ESCP's MSc in Digital Transformation Management & Leadership (MDT).
Over the course of a week, you will work in teams with MDT students to produce an original video on a brief proposed by L'Oréal executives. Themes can range from culture to business to more philosophical musings, and are traditionally broad in order to leave plenty of room for creativity. The videos and the analytical work that led to their development are presented to a jury on the last day of the project, and three winning teams are selected. The jury consists of L'Oréal executives, including talent recruiters and leaders from the media and cultural sectors, as well as ESCP faculty members.
All students are encouraged to apply for participation in the Big Picture project and are selected on the basis of their motivation and career interests.
Managing for Social Impact
Our Managing for Social Impact module is highly innovative social entrepreneurship, experiential-learning module running through the four terms of the MSc in Marketing & Creativity. It encourages students to go beyond lecture slides and apply their learnings to real-life sustainability and societal issues such as diversity and inclusion, poverty eradication and development, climate change, and gender empowerment.
During the Managing for Social Impact module, you will be challenged to employ your marketing and management skills to develop creative solutions for a better world, working alongside social entrepreneurs either in the UK or in the context of an emerging economy.
The module combines lectures on some of the conceptual bases underlying social enterprise, case studies showing best practices in social entrepreneurship, presentations by social entrepreneurs, seminars, and discussions with business leaders who embrace social entrepreneurship and hands-on social entrepreneurship projects.
Company Consultancy Projects - Term 3
Sept - Nov: 6- to 8-week experiential learning project with a company
The MSc in Marketing & Creativity provides an excellent connection to the world of marketing, and a solid foundation for an international professional career across a wide range of creative and marketing industries and positions.
The Company Consultancy Project (CCP) is a key and integrated element of the specialisation, designed to provide students with a collaborative learning experience and demonstrate, in a real-world application, the concepts and tools studied in class.
Students form multinational teams to carry out a six- to eight-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP supervises the project to offer relevant advice and to ensure that the academic requirements are met.
The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.
Previous topics for
Company Consultancy Projects
have included:
- Ground-based creation of a marketing programme for a company start-up
- Study into the impact of digital channels and social media on brand behaviour
- What form should e-commerce take to enhance a retail concept for a major luxury shopping mall?
- Build a community of young philanthropists for opera and ballet
- Deliver a game-changing beauty tech product/project that combines smart design and data to solve deep consumer needs and create big market potential
- What is a special offer and discount alternative? Come up with an innovative sales promotion strategy or a new business model that will enable a fashion brand to pursue sustainable growth while reducing its discounts.
- Give a pilot idea of a new programme for a major GMCG company aiming at developing better food consumption behaviours
Professional Mission - Term 4
Jan - Jun: a minimum 4-month professional mission in the form of an in-company internship or direct employment
At the heart of the MSc in Marketing & Creativity is the required minimum four-month professional experience (full-time job / internship), during which students work in a management training role within a client company.
Students begin their search in Term 2, developing job-seeking skills with the professional support of specialists in the Careers Service and the Alumni Association.
Exposure to real-life business culture both challenges and strengthens the skills and knowledge acquired in the MSc in Marketing & Creativity curriculum, and solidifies the student’s profile as a successful international marketer.
While carrying out their work placements, students also develop a professional thesis based on original research, on a topic of their choice and normally related to their chosen category.
The Corporate Relations Department
The Company Relations Department is dedicated to gather placement offers from many companies. The department also organises a series of fairs involving firms, giving you many opportunities to make contact.
PROFESSIONAL THESIS & RESEARCH SEMINAR – TERM 4
Jan - Jun: Writing and defending a Professional Thesis
As part of their individual Professional Placement (Internship/full-time job), each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews, or a case study carried out during their assignment.
Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies.
At the end of the programme, a written thesis is submitted. A viva voce oral examination is also held at which the research is presented to and assessed by an academic jury.
During this time, students will also participate in a mandatory Research Seminar held by a ESCP professor. This seminar represents 3 ECTS credits.
Some of the previous professional thesis topics included:
- Digital Marketing in the beauty industry in times of Adblockers
- Co-Creation and Influence marketing within the FMCG industry
- The disruption of online corporate banking by the arrival of Fintech companies
- The importance of digital practices in employer branding for attracting and retaining talent
- Is digital killing creativity and uniqueness for luxury brands?
- The Disruption of Digitalisation: How the artwork industry is innovating in order to survive, considering the impact of social media
Alumni Testimonials
“The most appealing aspect of the MMK is that creativity is taught as something that can be harnessed and honed, regardless of whether you believe yourself to be very creative or not at all. Creativity becomes part of your daily thinking process and as students we quickly learn how to approach problem-solving by applying a creative lens.”
James HENRY
Account Manager at Google Canada
Class of 2013
“ The Marketing modules have given me the essential skills I need to succeed in this evolving business world.
Each module was an opportunity to practice new skills and inject creative thinking into my own marketing style. ”
Anouchée KHOCHTINAT
International Operational Marketing at Paco Rabanne
Class of 2017
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Careers
Placement Report
40%
salary progression
within 6 months after graduation
50%
relocated to
work in a different country post-graduation
85%
changed their
industry or job function
100%
employed
within a year
salary
€61K average starting salary worldwide
Sectors
46%
Fashion, Luxury & Cosmetics
11%
Food & Beverage
10%
Advertising, Marketing & Communications
10%
Consulting
7%
IT & Technology
6%
Consumer Goods
3%
Automotive
3%
Nonprofit
4%
other
They held positions of…
- Account Executive/Manager/Director
- Brand Manager/Senior Manager/Director
- Brand Strategist
- Business Development Manager
- Co-Founder/Founder/CEO
- Consultant
- Creative Director
- Digital Marketing Manager/Consultant/Strategist
- Head of Digital/Marketing/Strategy/Innovation
- Marketing Executive/Manager
- Marketing & Communications Consultant/Manager
- Product Manager
- Project Manager
- Sales & Marketing Manager
- Social Media Specialist/Manager
- Strategist/Strategy Manager/Strategy Director
Companies Hiring
Accenture – Amazon – BMW – BNP Paribas – Cartier – Chanel – Estée Lauder – Farfetch – Havas Group – Hearst – Henkel – Kantar – L’OCCITANE Group – Landor & Fitch – L'Oréal – LVMH – McKinsey & Company – Meta – Microsoft – Nestle – Nike – Pernord Ricard – Pfizer – Publicis – Reckitt – Richemont – Salesforce – Tiktok – Unilever – Zalando – and many more…
Alumni Testimonials
“The MSc in Marketing & Creativity experience has impacted my life both professionally and personally. The Master has equipped me with a more strategic mindset and with the right combination of soft and hard skills to drive my future career forward. I would like to also specifically mention the Careers Service - they have been fundamental in my job hunting process. The support with my CV and cover letter, combined with the possibility of contacting a plethora of successful graduates, has allowed me to land interviews in many FTSE 500 companies..”
Davide SURDI
Marketing Manager - Established Brands at Boehringer Ingelheim, UK; previously Digital Brand Manager, Vaccines at Pfizer
Class of 2019
“ Creativity is the theme that runs throughout all modules, and you'll be able to put this into practice through class discussions, seminars and projects. For me, creativity was indeed what made the program stand out, and the case studies we worked on helped enhance my creativity skills as well. The Creative Seminars also brought me face-to-face with real challenges across many industries ”
Alexa BAUMGÄRTNER
Global Digital Services & Innovation Manager at L'Oréal
Class of 2017
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Admissions
Requirements
- Bachelor degree and/or Masters in any discipline:
- Candidates with less than 240 ECTS* (less than 4 years of full-time study at a higher education level or equivalent) will be required to attend an additional online semester from July to September.
- A minimum of 18 months of relevant, full-time professional work experience (can also include internships) in a customer-related activity such as sales, marketing, communications, or creative industries.
- Candidates considering a career change to marketing and with a compelling case for how they would benefit from and contribute to the program are also welcome to apply.
- Candidates with less experience may be considered if they have studied at a top university and demonstrate excellent past academic performance.
- Two reference letters (ideally one academic and one professional)
- Motivation letter
- Creative essay (500 words)
- Fluency in English. For non-native English speakers, we require the following minimum scores:
- TOEFL IBT: 100
- IELTS Academic: 7
- TOEIC: 800
- Cambridge English C1/C2 (CAE/CPE): 185
- Exemptions may be granted if you have studied fully in English for three or more years
- Candidates who choose to enter the specialization on the UK Graduate Immigration Route will be required to take a SELT-approved English proficiency test (eg IELTS for UKVI, PTE Academic UKVI, etc.)
*Due to accreditation regulations, students starting with less than 240 ECTS will need to obtain an additional 30 ECTS at ESCP Business School. The School will offer an additional semester for those students, with a supplement fee of £2,750. Candidates may obtain exemption from attending this semester based on their previous working experience if they have more than three years of post-study work experience.
Standard Route vs UK Graduate Immigration Route
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities. One is in the UK (via the UK Graduate Immigration Route) and the other in France (via our Standard Route).
Please be aware that all students will be required to pick and confirm their entry route within the three-week deadline specified on their offer letter, so make sure you familiarize yourself with the key differences between the two routes before you apply. Find out more
Procedure
Step 1: Application form
Applications are made online .
The following supporting documents must be submitted with your online application:
- The original or certified copy of your degree certificate(s)
- The original or certified copy of your grade transcripts covering all years of university study
- Curriculum vitae
- Photocopy of your passport
- Motivation letter
- Creative essay describing an experience (either in the workplace or outside) where you found a creative approach to solving a problem, addressing a complex situation, or generating new ideas (500 words)
- Language test certificates (if applicable). Exemptions may be granted if you have studied fully in English for three or more years. If your studies were not in an English-speaking country, please apply with a medium of instruction confirmation letter from your university to be considered for exemption.
- Two reference letters
Selection process
Once your application has been submitted and your application fee has been paid, your file will be reviewed by ESCP and we will be in touch to inform you of your result and the next steps.
Please be aware that applications are not necessarily reviewed immediately after submission. You will be contacted as soon as a decision is made, typically within two weeks of the application deadline.
Step 2: Interview Day
Successful applicants will be invited for an online personal interview. These are typically scheduled two to three weeks after the application deadline. Interviews play an essential role in assessing a candidate's abilities and motivation for the MSc in Marketing & Creativity.
Final Decision
The Admission Committee will review your application in full, make a final decision and notify you of the result. Admission decisions are sent out by email within two weeks of your interview having taken place.
Step 3: Confirmation
Applicants who are offered a place must confirm their acceptance in writing by the deadline indicated in the offer letter.
A non-refundable deposit of £3,000 (deductible from the full tuition fee) is required to secure a place once admission has been granted.
If you choose to decline your place, you must inform the Admissions Coordinator by the same deadline indicated in the offer letter.
Application deadlines between January and May 2024 are open to any candidate holding at least 180 ECTS credits and 18 months of relevant work experience. Please scroll down for deadlines later in the year.
General Application Deadlines (Group 1)* |
|---|
| 7th January 2024 |
| 4th February 2024 |
| 1st March 2024 |
| 1st April 2024 |
| 1st May 2024 |
Due to accreditation regulations, the application deadlines in June, July and August 2024 are only open to:
- Candidates with at least 4 years of previous studies or more (minimum 240 ECTS or equivalent)
- Candidates with at least 3 years of previous studies (minimum 180 ECTS or equivalent) AND at least 3 years of post-study, full-time work experience. Please be aware that for these candidates, admittance will also be subject to our in-house professional experience exemption validation form (VAPP).
General Application Deadlines (Group 2)* |
|---|
| 2nd June 2024 |
| 1st July 2024 |
| 11th August 2024 |
Due to the time required to obtain a visa for the UK entry, the Restricted Application Deadlines below are only available for students who plan to enter the specialisation on the Standard Route and do not require a visa to enter the UK for up to six months.
Restricted Application Deadlines* |
|---|
| 1st September 2024 |
| 15th September 2024 |
| 7th October 2024 |
*Application deadlines are subject to change. Please contact the admissions team for the most recent dates. All interviews will be arranged on an individual basis.
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Fees & Financials
Fees
- The January 2025 intake tuition fees for this specialization are set at £25,700 (all students, EU and non-EU). Travel and living costs are not covered by the fees.
- There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.
- Candidates entering the programme with less than 240 ECTS will also be required to attend an additional online semester with a supplement fee of £2,750.
Tuition fees may be subject to change year to year.
Payment of Fees
Successful candidates must pay a non-refundable £3,000 deposit within three weeks of receiving their offer, which will be deducted from the total tuition fees.
Students have the option to pay their remaining tuition fees in full or split their payments into two instalments. Those who choose to pay in one instalment are also eligible for an Early Settlement Discount (ESD) of 3%.
Scholarships
Every year, the MSc in Marketing & Creativity offers several merit & financial need scholarships to support our student journeys to becoming the digital leaders and innovators that companies need.
As a student enrolled to the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:
Global Citizen Talent Scholarship
Value: £2,500
How to apply: These scholarships are merit-based and are awarded at the end of each admissions round, therefore all applicants are automatically considered for this category upon submitting their application.
The awards are based on the overall outcome of the candidate's application, including initial profile assessment (educational background, academic results, work experience, international experience, motivation and potential for a unique contribution to the classroom), as well as their performance during the interview.
Candidates who have been awarded the Global Citizen Talent Scholarship will be notified via email at the stage of receiving their offer.
Access Opportunity Scholarship
Value: Up to £4,000
How to apply: These scholarships are based on financial need and are open to all enrolled, self-funding applicants for the January 2025 intake of the MSc in Marketing & Creativity specialisation.
Once you confirm your place on the MSc in Marketing & Creativity, you will have until Monday, 30 September 2024 to submit the application form outlining your current financial situation and how obtaining our Access Opportunity Scholarship will help you in your intended career path. Students are able to submit their scholarship application at any stage between accepting their offer to join the specialisation and the above-mentioned scholarship application deadline date.
All candidates will be notified of their scholarship application results via email by the end of October 2024.
Value: £3,500
How to apply: These scholarships are merit-based and are open to all enrolled applicants from the Latin American region, joining the MSc in Marketing & Creativity specialisation in January 2025.
To be eligible, you must hold citizenship from a country within the LATAM region and be fully enrolled for the January 2025 intake. Applicants with more than one nationality are also welcome to apply.
To submit your application, please complete the [application form] and answer the enclosed essay-based question. You will have until Monday, 30th September 2024 to make this submission. All candidates will be notified of their scholarship application results via email by the end of October 2024.
Please note that the beneficiaries of the following funding opportunities cannot apply for this scholarship: the FUNED-CONACYT Scholarship for Mexican students and the COLFUTURO Scholarship for Colombian students.
Please do not hesitate to contact our Recruitment team for any questions about scholarships.
External Funding Opportunities
It is possible to attain scholarships granted independently of the School. Some countries provide scholarships for their own citizens.
Please obtain information in your home country/country of residence or from foreign sponsors by contacting the relevant government bodies and foundations.
We also already have some agreements in place with the following companies. Please always check with the provider for the latest terms and conditions:
FUNED-CONACYT Scholarship for Mexican students
FUNED-CONACYT provide a 20% tuition fee scholarship for Mexican students who wish to pursue their master degree abroad in top-ranked universities. Please note that this scholarship cannot be cumulative with ESCP Scholarships.
COLFUTURO Scholarship for Colombian students
Colombian nations admitted to this specialisation may benefit from funding options provided by the COLFUTURO Scholarship Credit Program. You can request up to USD 50,000 in the form of a loan, and certain beneficiaries can obtain up to an 80% scholarship on the loan amount. Please note that this scholarship cannot be cumulative with ESCP Scholarships.
Brain Capital ESCP Education Fund
ESCP Business School has a partnership with Brain Capital, who offer education funds to help with covering tuition fees on ESCP programmes. This is available to students from EU countries as well as Switzerland, UK, USA and Australia.
CROUS Scholarship
This specialisation is eligible for the CROUS-Paris scholarship. Your scholarship request must be done here.
Loans & Bursaries
MSc in Marketing & Creativity students from Spain are eligible to apply for additional financial aid to support their studies via BBVA.
Important
Any decisions regarding the external funding opportunities listed in this section are made by the institutions in question. ESCP does not have any say over or responsibility for their final decision.
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
Master of Science (MSc)
Marketing & Creativity Specialisation
Meet the Team
Are you thinking about applying to ESCP’s MSc in Marketing & Creativity and would like further information about the specialisation? Why not reach out to our Recruitment team or chat to one of our student ambassadors? You can also sign up for one of our events.
Book an appointment with our recruitment advisor
While our website and the brochure are a great source of information, you might still want to get a personalised advice specific to your case from our expert Recruitment team.
We invite you to book a consultation with our Recruitment Team. This will allow you to ask any questions about the specialisation, confirm your eligibility or get some useful advice on how the specialisation can fit into your career plans.
You are also welcome to submit your CV and transcript for evaluation via email.
Simply send these documents with a couple of lines about your career plans and why you are considering this specialisation at msc.mmk@escp.eu.
Meet MSc in Marketing & Creativity ambassadors
Our Student Ambassadors are here to help. Do not hesitate to contact them directly by email or on their Linkedin profile.
Click here to view the list of Student Ambassadors
Creativity Marketing Centre
The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.
The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic rethinking and marketing.
Talk to our student ambassadors
Information
on Visas
The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa.
MSc in Marketing & Creativity
at a glance
Duration
9-12 months of studies and 9 months of professional development.
‘Not By The Book’ Teaching Methodology
You will benefit from a range of real-life, practical projects: Creative Seminars with different companies, L’Oréal 'Big Picture', Managing for Social Impact, 8-week Company Consultancy, and many practical seminars.
Two Specialisation Tracks
Entrepreneurship & Digital Transformation and Fashion & Luxury.
Professional Experience (Internship or Full-Time Job)
Minimum 4 months
Creativity Marketing Centre
Benefit from our Creativity Marketing Centre - a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.