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Johanna Carolina ARIAS
Admission & Recruitment Manager Book an appointment msc.marketingdigital@escp.eu Tel: +34 91 335 92 44
Master of Science (MSc)
Marketing and Digital Media Specialisation
An innovative programme that integrates the most recent digital developments with current marketing and media knowledge.
Programme Objective
The specialisation in Marketing & Digital Media is part of the Master Degree (DEAMIE)*.
The MSc in Marketing and Digital Media mainly focuses on the digital marketing field to provide the students an integrative view of the different digital marketing tools and how they can play an important role in building a brand. It also puts an emphasis on how to apply marketing techniques and key strategic marketing aspects in an increasingly digital and globalised world. This way, during the learning process, it equips students with the skills and knowledge to succeed in an international, cutting-edge career in marketing.
The specialisation adopts a variety of teaching methods, such as blended learning as well as case- and project-based teaching, to foster hands-on learning that allows students to put theoretical concepts into live practice.
Students start their studies in the vibrant city of Madrid, where they stay for the first two terms. Next, students will be taking specialised courses either in London or Berlin and conclude their studies again in Madrid where they will engage in consultancy projects. On top of all these experiences, students will also interact with leading tech companies during the International Study Seminar, thus providing students with an updated and global knowledge base that is grounded in the most recent developments in the digital marketplace.
Placed 1st in Spain in the 2024 El Mundo rankings
Open-Mindedness and Diversity
The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.
Aware that you all have your own identity and personality, the programme aims to make you curious and versatile to help you succeed in your future professional life.
This Master has trained more than 700 participants. They now occupy strategic and operational marketing positions in a variety of companies worldwide.
Alumni Testimonials
“The MSc in Marketing & Digital media proved instrumental in providing me with insights into the ever-evolving digital media world, equipping me with knowledge and skills essential to securing my current job. Moreover, the program facilitated networking opportunities, allowing me to connect with diverse and highly skilled individuals, which is crucial in thriving within today’s competitive industry.”
Thaïs Barraque
Digital Media Manager
L’Oréal
Class of 2021
Miami
“The MSc in Marketing and Digital Media experience equipped me with the right skills and wide-based knowledge of the opportunity for digital in business, helping me become a confident marketer and optimistic about technology.”
Domenic Boni
Global Product Marketing Manager: Cross-Media Measurment & Audiences
Google
Class of 2016
South Africa
Scientific Director
PhD in Marketing and Consumer Behavior from Wageningen University (The Netherlands), CentER's Research Masters in Marketing from Tilburg University (The Netherlands) and MSc in Economics from CORIPE Piemonte (Turin, Italy).
Research areas:consumer decision-making, communication strategies, adoption of innovative products, social influence, and peer pressure.
Deputy Director
BSc in Clinical Psychology at UNED
Master in HR & New Technologies at ESCP Business School
Business Liaison Director
PhD in Public Communication by the Universidad de Navarra
Research areas: Innovation, Digital Transformation, Impact of Digital Innovation on companies and society, media and contents industry.
*ABOUT THE MASTER DEGREE (DEAMIE)
« Diplôme d'Études Avancées en Management International des Entreprises » (DEAMIE)
Joining this full-time Master of Science corresponds to the determination to pursue a defined professional project and gives young graduates and young executives a combination of high-value skills sought by recruiters. This MSc provides academic expertise and presentation of the best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalised world.
Students will obtain one degree, the French Master degree (DEAMIE), and one diploma, the MSc in Marketing & Digital Media.
This is a university level specialisation leading to an official degree in France.
2025 Class Profile
+40 nationalities 160participants
84% female 16% male
60% Business administration 15% Communication 7% Marketing
11% Arts 5% Other 2% Hospitality
All academic backgrounds are welcome!
Creating greater multicultural awareness and inclusion help students not only to have a better vision of marketing topics but also to thrive in an exponentially diverse world.
Students on the MSc in Marketing and Digital Media programme have being selected based on their international exposure, professional and academic backgrounds.
Diversity in classroom will prepare them to adapt to an evolving world, work in teams and embrace those different from themselves.
Key aspects of the specialisation
- A specialisation of the Master Degree DEAMIE* « Diplôme d'Études Avancées en Management International des Entreprises »
- A multicampus programme that brings together leading professional perspectives and intercultural experiences
- A combination of courses, seminars and workshops with a strong focus on the development of digital, analytical, communication and development skills
- A “learning by doing” programme to develop your professional skills, network and career
- A personalised experience with a world-class faculty, professionals and staff members
- This is a university level specialisation leading to an official degree in France
Note: The information contained herein is subject to change.
Master of Science (MSc)
Marketing and Digital Media Specialisation
Curriculum
Our programme targets your expertise
The curriculum of this specialisation puts an emphasis on the latest developments in digital marketing and communication, marketing strategy, hands on experience with digital marketing tools and specialised tracks to further students´ development. In addition, students will be working on a Company Consultancy Project, professional thesis, and experience industry-specific seminars and workshops, including the international seminar. Finally, students will obtain at least four-month professional experience during their internship/direct employment.
The specialisation structure is made up of the following four pillars:
Digital Marketing and communication
The first and second terms will provide students with an introduction to the digital marketing and communication world. The aim is to foster students’ knowledge by learning about the conceptual, digital and operative tools needed to understand the environment and consumer behaviour in a global context.
Marketing strategy
The programme prepares the student with the strategic mind-set and frameworks, which are applied in modern marketing practice, to digitally engage with customers and tackle marketing problems in a way that is structured, analytically robust and down to earth.
The objective is for students to gain a solid understanding of the essentials of marketing strategy in order to develop the agility and analytical thinking skills needed to apply effective solutions in complex real-world environments.
Digital tools
The students will also engage with a variety of key digital marketing tools and learning on how to implement them properly to execute efficient and effective marketing campaigns.
In addition, students will be able to obtain digital marketing tool certificates.
Specialisation and professionalisation
Students will be able to specialise in one of their areas of interest by choosing one of the two available tracks. In addition, during the final stages of their studies, they will be able to put their newly acquired knowledge into practice through an internship.
The specialisation tracks are generally offered in London (Fashion, Luxury and Innovation) or Berlin (Big Data & Analytics modules).
NOTE: ESCP is committed to delivering the curriculum as is, unless external circumstances (such as the COVID-19 pandemic) are in the way, in which case(s) we will develop alternatives to deliver the programmes’ learning objectives.
A 15-month, full-time programme
total ECTS credits for the Msc in Marketing & Digitla Media: 120
The programme begins in October and is organised as follow:
CORE COURSES - TERM 1
Jul-Sep: Candidates with < 240 ECTS previous degree (or equivalent)
These six modules are compulsory only for candidates with less than 240ECTS (or equivalent)
They run in an online format between July and September prior to the campus terms. Candidates may be exempted from attending these modules based on their previous working experience (3 years required). See Admission Tab for more information.
CORE MANAGEMENT
- Economics
- Marketing
- Strategy
- Accounting & Finance
- Statistics
- Leadership
COURSE MODULES- TERM 2
Oct-Dic: Madrid campus
Term 2
Oct-Dec – Madrid
- Introduction to Digital Marketing
- Brand Building
- Customer Experience
- Creativity in Advertising
- Finance for Marketing (E)
- Human Behavior & Decision Making (E)
- Innovation in Marketing (E)
- Design Fiction: Creating Desirable Futures (E)
- Digital Analytics: Website Design Project
- Digital Analytics: SEO
- Master Thesis Seminar
Live Case Study 1: L’ORÉAL
* E= Elective Courses
COURSE MODULES- TERMS 3
Jan-May: Madrid campus| June: London or Berlin campus
The courses address both theory and real-life applications. They are taught from October to June by ESCP Faculty and successful professionals. Are also included numerous meetings and seminars with professionals in this sector.
Students will also take a compulsory seminar on Ethics, Environmental, Social & Corporate Governance.
Term 3a
Jan-March – Madrid
- Integrated Marketing Communication
- Data and Analytics for Decision Making
- Social Media Management
- Branded Content
- International Marketing & Luxury
- AI for Decision Making for Project Management
- Sustainability Management
- Digital Analytics: Google Analytics
- Digital Analytics: Google Ad words
- Media planning and buying negotiation (E)
- Robots and AI in Business (E)
- Business Decision Making (E)
- Affiliate marketing and Paid Ads Strategy (E)
Live Case Study 2: HAVAS & WAVEMAKER
Term 3b
April-May – Madrid
- Pricing & Customer Value
- Research Methodology Seminar online
- Strategic planning for consultancy projects
- ICP (International consulting projects)
Term 3c
Go-To-Market Specialisation Tracks
June – London or Berlin
London (specialisation)
- Fashion, Luxury and Innovation track
Berlin (specialisation)
- Big Data & Analytics track
The aim of the international seminar is to give you a comparative perspective on managerial and cultural practices, to meet with professionals in the field, to attend lectures and visit companies. The international seminar is a great opportunity for you to get in contact with top notch companies in the area like:
- Google (and YouTube)
- Airbnb
- Electronic Arts
- The Great Place to Work
- DDM Advertising Agency
- Gyro Communication Agency
- Orange FAB
- Sony
- Startups
"Even though the International Seminar usually takes place in Silicon Valley, ESCP reserves the right to change the destination due to force majeure reasons or for an improvement in the academic results ensuring standards in quality and attractiveness as well”.
The possible obtaining of the necessary permits to obtain the corresponding visa for the country of destination of the International Seminar will be the sole responsibility of the student, and a negative result will not give rise to any claim against ESCP. Obtaining and/or arranging for such permits shall be at the student's own risk.
PROFESSIONAL MISSION- TERM 4
Jul-Dec: A professional mission of 4 months minimum anywhere in the world
From July to December, you must complete an in-company internship of at least 4 months (though often lasting for 7-8 months). ESCP assists you in locating internship opportunities and networking with companies.
The internship is an opportunity for practical application of the theoretical concepts learned from courses, with an eye to establishing a career. In many cases, corporate employers consider the internship as a trial period for a permanent position.
Term 4
professionalisation
Jul-Dec
Students will also take a compulsory seminar on Ethics, Environmental, Social & Corporate Governance.
The Corporate Relations Department
The Company Relations Department is dedicated to gather placement offers from many companies. The department also organises a series of fairs involving firms, giving you many opportunities to make contact.
The professional Thesis is the best way to develop and put into practice the learning and skills the students have acquired during the programme in order to go further with the topics they are interested the most in the marketing field.
An original research
The professional thesis is an original research of a particular topic that is developed utilising quantitative, qualitative methods and digital marketing tools to explore a specific communication trend, event or phenomenon.
Supervised by a member of Faculty
Students receives a supervision by a member of Faculty or expert in the relevant field during the development of their professional thesis. Students are oriented to select a topic of personal interest or one highly related to their profile and analyse how the issue relates to broader concepts and to other sectors and types of companies in order to draw valuable conclusions
In final
At the end of the programme, a written thesis is submitted and the best projects are invited to the campus for awarding them by their special contribution to a particular field.
Professional thesis represents 17 of the total of 120 ECTS credits earned overt his academic year.
During this time, students will also participate in a mandatory Research Seminar held by an ESCP professor. This seminar represents 3 ECTS credits of the total 120 earned over this academic year.
Based on a learning by doing methodology, the MSc in Marketing and Digital Media gives the students a hands-on chance to deal with real-world company challenges, get familiar with business reality and a collaborative approach by working in groups from different educational backgrounds and nationalities.
The ICP
The international Consulting Projects (ICP) are real life projects commissioned by companies, which allow the students to put into practice the concepts and digital marketing tools learnt in class as well as fostering their skills and professional behaviour for an international and multicultural business context.
Organised in Teams
Students, organised in teams supervised by professors, are assigned to a company’s challenge or real life marketing problem. Those projects are business initiatives that our partner companies want to address. Students need to analyse in-depth companies’ requirements and find solutions and propose actions plan that solve the company’s requirements.
Examples of Projects
Projects can cover a range of areas including marketing, consumer research, new product development, data analysis, optimisation, forecasting, and project management and decision analysis. Examples of project done in the past are: A data analysis to predict future commercial opportunities for a media planning agency. A Plan to target into new markets for international expansion for a fintech, a social media platform or a newly lunched product. Guidelines to design innovative point of sales activities for a FMCG company. A marketing plan for a B2B company in specialised consulting services. A marketing plan for a B2B company in big data analysis.
As an international business school, ESCP Madrid campus welcomes students from all over the world and invites them to get familiarised with our Spanish culture by learning Spanish before starting the MSc programme.
We believe that the more Spanish the students speak, the easier they will find it to integrate into Spanish society and the more they will get out of their stay in Madrid. So, unless the students are a native or advanced Spanish speaker, we strongly recommend that they take this opportunity to work on their Spanish before they start the Master programme.
Students do not need to speak Spanish to enrol in the MSc programme as all courses are offered in English.However, some knowledge of Spanish can be useful to enjoy the full ESCP learning experience, become professionally bicultural and optimise networking with Spanish and Latin America students and alumni. This is why ESCP Madrid campus offers a Spanish Immersion course which is included in the tuition fee.
Alumni Testimonials
“At ESCP, I did not only benefit from a dynamic, international and high-quality learning environment, but also from a global network that encourages innovative thinking and academic exchange. In this regard, I highly valued the programme setup which combines lectures, professional seminars and live case studies to help students to develop marketing concepts, make strategic and operational decisions and support the trends in digital marketing.”
Viktoria Pioch
Digital & Brand Communications Manager
Van Cleef & Arpels
Class of 2017
Germany
“The MSc in Marketing & Digital Media empowered me with a profesionnal understanding of the digital landscape in business. It helped me to grow as a confident marketer by learning from highly-skilled and relevant profesionnals in key aspects of digital marketing. On top, I've worked and learned from passionate fellow students who now form a powerful network in my industry.”
Léo Raymond
Account Manager
Google Shopping Solutions
Class of 2023
Spain
2025 Class Profile
+40 nationalities 160participants
84% female 16% male
60% Business administration 15% Communication 7% Marketing
11% Arts 5% Other 2% Hospitality
All academic backgrounds are welcome!
Creating greater multicultural awareness and inclusion help students not only to have a better vision of marketing topics but also to thrive in an exponentially diverse world.
Students on the MSc in Marketing and Digital Media programme have being selected based on their international exposure, professional and academic backgrounds.
Diversity in classroom will prepare them to adapt to an evolving world, work in teams and embrace those different from themselves.
Key aspects of the specialisation
- A specialisation of the Master Degree DEAMIE* « Diplôme d'Études Avancées en Management International des Entreprises »
- A multicampus programme that brings together leading professional perspectives and intercultural experiences
- A combination of courses, seminars and workshops with a strong focus on the development of digital, analytical, communication and development skills
- A “learning by doing” programme to develop your professional skills, network and career
- A personalised experience with a world-class faculty, professionals and staff members
- This is a university level specialisation leading to an official degree in France
Note: The information contained herein is subject to change.
Master of Science (MSc)
Marketing and Digital Media Specialisation
Careers
Placement Report
100%
are employed
95.2%
were employed 6 months after graduation
3.2%
are self employed
3.6%
are entrepreneurs
69%
have a job with an international dimension
Salary
€39,335 average annual starting salary after graduation
€4,730.86 average annual bonus
Sectors
22.5%
Fashion, Luxury & Cosmetics
20%
Communication/Advertising
3.8%
Luxury
17.5%
Hospitality & Tourism
15%
E-commerce
25%
Other
They held positions of…
- Global Trade Marketing Manager
- Global Product Manager
- Growth & Content marketing manager
- Regional Key Account Manager
- Digital Content and Social Media Manager
- Digital Media Strategist
- Digital Quality Specialist
- Marketing & Operations Manager
- Brand and Client Experience Designer
- Business Analyst
- Marketing and Communications Consultant
- Digital Campaign Manager
- Strategic Marketing Manager
- E-Commerce manager
- Brand Manager
- Marketing Manager
- Product Manager
- Digital Marketing Manager…
Companies Hiring
Amazon– L’Oréal – Parfums Christian Dior - Lvmh fragrance brands - Fever - GOOGLE - KPMG - Danone – Nestlé – PwC – CELINE – Adidas – Huawei – Sisley Paris –Calzedonia – Bouygues Telecom – Vinci – Coca-Cola – Renault – Unilever – Guerlain – Clarins – Club Med – Wonderbra – Dim – Moët & Chandon – Publicis – DDB – TBWA – Crédit du Nord – Société Générale – Microsoft France – Johnson & Johnson – Pfizer – Sanofi…
Alumni Testimonials
“When I decided to study the ESCP MSc in Marketing & Digital Media I sought greater expertise in this field and added value for my future. Indeed, after almost an unforgettable year, I learned to think like a professional and apply what I learned while having one of the best years of my life. Our professors were professionals in their respective fields; they make you think like a pro and teach you to adapt to the world of business. This Master gives you the opportunity to learn Marketing focused on running a business from the point of view of a manager. It is a good opportunity not only to consolidate prior learning, but also to reinforce and learn new approaches in this field. In addition, the Master’s multiculturalism allows you to work and compete with the best students worldwide. Teamwork is essential. This Master, without a doubt, has changed my vision for the future and gave me access to world-class companies.”
Guillermo Molina
Account Manager (LCS)
Google
Class of 2013
Spain
“The MSc in Marketing & Digital Media equipped me with the academic foundation required to navigate the fast-pacing corporate world. Its international framework, personalized curriculum and relevant case studies reinforced the necessary skills and values to succeed as as digital marketer at L’Oréal.”
Javier Serrano Santana
Brand & Digital Marketing
Entrepreneur
Class of 2021
Salvador
2025 Class Profile
+40 nationalities 160participants
84% female 16% male
60% Business administration 15% Communication 7% Marketing
11% Arts 5% Other 2% Hospitality
All academic backgrounds are welcome!
Creating greater multicultural awareness and inclusion help students not only to have a better vision of marketing topics but also to thrive in an exponentially diverse world.
Students on the MSc in Marketing and Digital Media programme have being selected based on their international exposure, professional and academic backgrounds.
Diversity in classroom will prepare them to adapt to an evolving world, work in teams and embrace those different from themselves.
Key aspects of the specialisation
- A specialisation of the Master Degree DEAMIE* « Diplôme d'Études Avancées en Management International des Entreprises »
- A multicampus programme that brings together leading professional perspectives and intercultural experiences
- A combination of courses, seminars and workshops with a strong focus on the development of digital, analytical, communication and development skills
- A “learning by doing” programme to develop your professional skills, network and career
- A personalised experience with a world-class faculty, professionals and staff members
- This is a university level specialisation leading to an official degree in France
Note: The information contained herein is subject to change.
Master of Science (MSc)
Marketing and Digital Media Specialisation
Admissions
Admission requirements
- A Bachelor or Master degree in any discipline;
Minimum 240ECTS previously acquired at Higher Education Institutions;
or
Minimum 180 ECTS* for some candidates who add value to the group. We will only consider under this derogation students from prestigious institutions and/or excellent academic performance and/or first professional experience. - Advanced English level *: C1
- TOEFL IBT: 95
- TOEFL written: 600
- TOEFL computer based: 250
- IELTS: 7
- TOEIC: 945
- Cambridge: C1 level
*If your bachelor’s degree was taught entirely in English, you do not need to take an English exam, but send a certificate from your university stating that your bachelor’s was taught entirely in English.
- Average age 23-32
- 12 months of professional experience is recommended
- International profile
- Real motivation to join the Master and for a high-level career in this field
* Note: Due to accreditation regulations, students starting with less than 240 ECTS will need to obtain an additional 30 ECTS at ESCP Business School. The school will offer additional course options for those students. The corresponding fee for these ECTS is 3,300€
Procedure
Applications are examined in the order of their arrival; they must be submitted as early as possible. Admissions are open from November to July* each year. After the application package has been reviewed by the Admission Committee, the candidate will be notified whether he/she will be invited for the interview.
* or until all available places have been filled.
Step 1: Application form
Applications are made online. Please ensure that you take plenty of time with this form and answer all the questions there in as fully and thoughtfully as possible.
The main elements of the application include:
- A copy of a Bachelor or Master diploma OR certificate of enrollment for current Bachelor studies (English or Spanish).
- A copy of your grade transcripts covering all years of university study or the years done so far (English or Spanish).
- Copy of passport
- An updated CV in English
- Motivational letter in English
- Two recommendation letters (English or Spanish). At least one must come from a professional background.
- Official English certificate (if applicable). Exemptions may be granted if you have studied fully in English for three or more years. If your studies were not in an English-speaking country, please apply with a medium of instruction confirmation letter from your university to be considered for exemption.
Optional:
- If you do not have an official English certificate obtained within the last 2 years, you will be invited to take the ESCP English Proficiency Test, which is completely online.
Remember that you need to submit all the required documents, including English test results, before the application deadline, so if you need to take the ESCP English test, make sure you send your application well before the application deadline to have enough time to complete it.
Please ensure that all required supporting documents are scanned and uploaded during the online application process.
Please note: for full details of the application requirements, please see the online application. An application fee of €130 is required to cover processing of the application.
Step 2: Personal Interview & Exam
Written test
- A multiple choice test of English proficiency
Students holding an official English score (taken within the last two years) are waived to take the ESCP English Proficiency test and must submit a copy of the result of these tests in their application file.
Candidates whose written application is accepted will be invited for an individual interview, which plays an essential role in assessing the abilities and motivation for joining the program. Interviews take place from November to September each year.
Step 3: Confirmation
Admission decisions are sent out by email and post within two weeks of the Admissions interview.
From the moment of notification, students have a maximum period of 10 days to pay the registration fees and thus, confirm their place.
Admission Calendar
To start or continue an application for the September 2025 intake, please click here.
| Application Sessions |
Application Deadline |
Interview Dates |
|---|---|---|
| November | 10 Nov 2024 | 27-29 Nov 2024 |
| January | 12 Jan 2025 | 29-31 Jan 2025 |
| February | 9 Feb 2025 | 24-27 Feb 2025 |
| March | 2 Mar 2025 | 19-21 Mar 2025 |
| April | 30 Mar 2025 | 23-25 Apr 2025 |
| May | 4 May 2025 | 28-30 May 2025 |
| June | 18 May 2025 | 5 & 6 Jun 2025 |
| July * | 15 Jun 2025 | 2-4July 2025 |
(*) only available for candidates with at least 4 years of previous studies or more (minimum 240 ECTS or equivalent). Due to the time required to obtain the Student visa, these admission sessions are only available for European students or those who have a European passport.
2025 Class Profile
+40 nationalities 160participants
84% female 16% male
60% Business administration 15% Communication 7% Marketing
11% Arts 5% Other 2% Hospitality
All academic backgrounds are welcome!
Creating greater multicultural awareness and inclusion help students not only to have a better vision of marketing topics but also to thrive in an exponentially diverse world.
Students on the MSc in Marketing and Digital Media programme have being selected based on their international exposure, professional and academic backgrounds.
Diversity in classroom will prepare them to adapt to an evolving world, work in teams and embrace those different from themselves.
Key aspects of the specialisation
- A specialisation of the Master Degree DEAMIE* « Diplôme d'Études Avancées en Management International des Entreprises »
- A multicampus programme that brings together leading professional perspectives and intercultural experiences
- A combination of courses, seminars and workshops with a strong focus on the development of digital, analytical, communication and development skills
- A “learning by doing” programme to develop your professional skills, network and career
- A personalised experience with a world-class faculty, professionals and staff members
- This is a university level specialisation leading to an official degree in France
Note: The information contained herein is subject to change.
Master of Science (MSc)
Marketing and Digital Media Specialisation
Fees & Financials
Fees
Intake 2025
- Application fee: €130
- Tuition fee: €25,400*
- Term 1 (for candidates with less than 240 ECTS credits): €3,300
Applicants who are offered a place must confirm their acceptance and pay a non-refundable deposit of €3,000, which will be deducted from the total tuition fees.
If a student extends their enrolment prior to graduation, either to complete an internship or to retake courses not yet passed, an additional fee of €1,000 will be applied for each extended academic year.
* Note:
Tuition Fees include the ESCP Alumni lifelong membership, administrative & service costs, as well as the international SOS mobility support. Travel & accommodation costs are not included for all classes on ESCP campuses.
For the International Seminar: The tuition fees cover hotel accomodation and breakfast throughout the seminar, including weekends. Lunch is provided only on weekdays. Flight tickets are not included, and each student is responsible for arranging and covering their own travel costs. Students are responsible for obtaining the necessary visa to participate in the international seminar in the United States. The school will provide an official seminar justification letter to support their visa application.
Scholarships
The MSc programmes at ESCP Madrid are pleased to offer a range of scholarships designed to support deserving candidates who have demonstrated academic excellence, face financial constraints, and/or contribute to the diversity of our cohort.
These scholarships are awarded based on academic merit, high potential shown during the admission process, and our commitment to assisting outstanding applicants from diverse backgrounds who may encounter financial barriers.
Given the high volume of applications our MSc programmes receive each year, we aim to prioritise those who apply early. To this end, 66% of the available scholarships will be awarded during the first three admission sessions (November, January, and February) and the remaining scholarships will be distributed in the subsequent admission rounds (March, April, and May).
As a student enrolled in the MSc in Marketing and Digital Media, you may be eligible for the following scholarship opportunities*:
(*) These scholarships are not compatible with those offered under the agreements with Colfuturo, Icetex, Funed, or Ifarhu.
Excellence Scholarship
Value:€4,500
Eligibility: This scholarship is intended for applicants who have achieved a high GPA and/or demonstrated exceptional performance during the admission process.
Process: These merit-based scholarships are awarded at the end of each admissions round. All applicants are automatically considered upon submitting their application—no additional documents are required.
Deadline: Scholarship results are announced via email to all the enrolled candidates within one week after the admission results are published.
Ibero- American Talent Scholarship (LATAM countries, Spain and Portugal)
Value:€2,500
Eligibility: Open to nationals of the region for all the MSc programmes. Candidates must hold citizenship from a country within the LATAM and IBERIA region and be fully enrolled for the intake. Applicants with more than one nationality are also welcome to apply. In addition, candidates must have strong academic and/or work experience in the LATAM or IBERIA region.
Process: These merit-based scholarships are available to all enrolled applicants from Ibero-American countries at the end of each admission session. All eligible applicants who have demonstrated academic excellence and/or relevant work experience are automatically considered—no additional documentation is required.
Deadline: Scholarship results are announced via email to all the enrolled candidates within one week after the admission results are published.
Need-Based Scholarship
Value:
- €6,000 (for candidates enrolled by March 30th, 2025)
- €3,000 (for candidates enrolled by June 20th, 2025)
Eligibility: This scholarship is open to all candidates who have been admitted and enrolled in one of our MSc programmes and can demonstrate financial need.
Process: Admitted and enrolled candidates interested in this scholarship must complete the scholarship form provided by your admissions manager by March 30th or June 20th, depending on their admission session and when they confirmed their place.
Additionally, the following documents must be uploaded:
- A personal statement outlining in detail why you should be awarded the scholarship. The submission can be in any format (video, essay, art, etc.), but it must clearly explain your current financial situation.
- The last three payslips. If you are currently unemployed or are not the person financing the programme, you must provide the last three payslips of the person financing the programme.
- Annual income tax returns from the past two years of the person financing the programme.
- Any other official documents certifying your current financial situation.
All documents must be submitted in English or Spanish. If the originals are in another language, a sworn translation must be provided.
Deadline: Scholarship results will be announced via email in the first weeks of April or at the end of June, depending on the date of application. The deadlines to apply are March 30th and June 20th, respectively.
Please do not hesitate to contact our Recriutment team for any questions you may have about our scholarships, we will be happy to help you.
EXTERNAL FUNDING OPPORTUNITIES
It is possible to attain scholarships granted independently of the School. Some countries provide scholarships for their own citizens.
FUNED Financing for Mexican students
Provide complementary financial aid and scholarships for Mexican students who wish to pursue their master´s degree abroad in top ranked universities.
Students obtain FUNED Financing + ESCP 20% tuition fee Scholarship for Mexican students. Please note that this scholarship cannot be cumulative with ESCP Scholarships and you need to be admitted and enrolled in the programme to apply for it.
IFARHU-ESCP
Provide complementary financial aid and scholarships for Panama students who wish to pursue a Master’s degree abroad at ESCP Madrid campus. Students obtain IFARHU Financing + ESCP 20% tuition fee Scholarship for Panama students. Please note that this scholarship cannot be cumulative with ESCP Scholarships and you need to be admitted and enrolled in the programme to apply for it.
It is also possible to attain scholarships granted independently of the School. Some countries provide scholarships for their own citizens. Please obtain information in your home country by contacting the relevant government bodies and foundations.
Loans & Bursaries
A programme such as the MSc in Marketing & Digital Media is perhaps the most significant investment that you will make in your professional life and your future. Below are some options to help fund your time at ESCP.
BBVA: Offers two loan options for ESCP students
Option 1: Master and Courses Loan
- Loan holder: student or parent
- Maximum amount: up to €75,000
- Interest rate: Euribor + 4%
- Repayment period: up to 8 years
- Fixed Opening Commission: 1,50%
Option 2: Master Blue Loan
- Loan holder: student or parent
- Maximum amount: up to €50,000
- Interest rate: First 6 months (Euribor + 0%), rest period (Euribor + 6%)
- Repayment period: up to 10 years
- Total lack of capital and interests: up to 24 months
Banco Sabadell
Highlights of the ESCP´s agreement with Banco Sabadell offers two ways of financing our degrees:
- Tuition loan. Interest-free, short -term loan up to €18,000, to be repaid in 12 months
- Loan. Long-term loan to be repaid in a maximum of 10 years following the loan applications.
Bank Sabadell reserves the right to refuse the loan if, at the time of submission of the loan application, any circumstances pertaining the person(s) applying for the loan come to light that could alter decision regarding whether to grant the loan.
Important
Any decisions regarding the loan itself are made by the banks in question and ESCP does not have any say over or responsibility for their final decision.
Conditions and requirements are set by each bank and/or institution; students are responsible to go over them directly with the bank/institution. ESCP does not guarantee that the loans will be granted.
Alumni Testimonials
“Studying the MSc in Marketing & Digital Media at ESCP Europe was a valuable experience I recommend to everyone who wants to pursue a career within the technology sector. Thanks to the different EU campus rotations, the trip to Silicon Valley and the consulting contests, you will become a digital expert with critical thinking and strategic vision. Additionally, you will be immersed in an international atmosphere with colleagues from all over the world.”
Pablo Gorriz
New Account Manager of Brand Owners
Amazon
Class of 2020
Spain
“The international environment and business mindset experienced during my studies enabled me to successfully enter the startup ecosystem. Plus, beyond the academic excellence to master digital marketing as it was a new language, one of the current perks of doing the MDM at ESCP is to keep getting inspired by the stories and achievements of the friends and colleagues I met during this period.”
Estefania Puente Alarcón
Acquisition & Growth Manager
Wikifactory
Class of 2020
Equator
2025 Class Profile
+40 nationalities 160participants
84% female 16% male
60% Business administration 15% Communication 7% Marketing
11% Arts 5% Other 2% Hospitality
All academic backgrounds are welcome!
Creating greater multicultural awareness and inclusion help students not only to have a better vision of marketing topics but also to thrive in an exponentially diverse world.
Students on the MSc in Marketing and Digital Media programme have being selected based on their international exposure, professional and academic backgrounds.
Diversity in classroom will prepare them to adapt to an evolving world, work in teams and embrace those different from themselves.
Key aspects of the specialisation
- A specialisation of the Master Degree DEAMIE* « Diplôme d'Études Avancées en Management International des Entreprises »
- A multicampus programme that brings together leading professional perspectives and intercultural experiences
- A combination of courses, seminars and workshops with a strong focus on the development of digital, analytical, communication and development skills
- A “learning by doing” programme to develop your professional skills, network and career
- A personalised experience with a world-class faculty, professionals and staff members
- This is a university level specialisation leading to an official degree in France
Note: The information contained herein is subject to change.