ESCP Business School Secures Victory Once Again in EFMD 2023 Case Writing Competition:
TecSalud's COVID-19 Response Case Takes Center Stage
ESCP Business School has once again achieved victory in the EFMD 2023 Case Writing Competition -probably the most prominent contest of this type at a global level . This time, the winning entry in the "Latin America Business Cases" category is "TECSALUD RESPONDS TO COVID-19" authored by Maria Helena Jaén, Jorge Alerto Ordoñez, and ESCP Business School Professor Ezequiel Reficco.
This case delves into TecSalud's response - the health system of the Monterrey Institute of Technology - to the COVID-19 pandemic between March 2020 and January 2021. It focuses on crisis management during a health emergency and offers valuable insights applicable to other industries. TecSalud's leaders made controversial decisions, notably designating the San José Hospital as the exclusive COVID-19 treatment center. The case highlights two critical junctures: in May 2020, Guillermo Torre and the Response Team opted to persevere despite financial losses incurred, and in January 2021, amidst a surge in COVID-19 cases, they faced the dilemma of halting admissions due to concerns over care quality. It underscores the challenges confronted by the management team, the role of making sound decisions under pressure, and the value of engaging key stakeholders in crisis management. Targeted at management students at undergraduate, MBA, and executive education levels, the case effectively immerses students in the shoes of decision-makers tasked with crisis response.
Selection Criteria:
The EFMD Case Writing Competition rewards innovative cases in management development, fostering the creation and teaching of impactful, innovative cases. Each year, over 400 cases are reviewed by an international jury. Evaluation criteria are based on four points: Content and the ability to create a solid and engaging learning experience; Form, striking a balance between a well-told story and sufficient data; Teaching notes and accompanying materials to enhance the student experience; and Innovation. Ideas should enhance teaching and student engagement.
About EFMD:
EFMD's management development network encompasses over 930 institutional members from academia, business, public administration, and consulting across 92 countries worldwide. EFMD offers a range of services, including worldwide conferences and seminars, surveys and knowledge dissemination, quality improvement, and accreditation.
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