Discover ESCP’s Flagship Programme with Iconic European Monuments
The ESCP Executive MBA has once again reached new heights, securing the #2 spot worldwide and #1 in Europe in the 2024 Financial Times Executive MBA rankings. To celebrate this monumental achievement, ESCP has launched an innovative Fake Out of Home (FOOH) campaign, a first of its kind in the education sector. This campaign creatively associates the Executive MBA programme with some of Europe’s most iconic monuments, symbolising the programme’s leadership in global business education.
Pioneering Out-of-Home Advertising in the Education Sector
ESCP’s Executive MBA stands at the forefront of business education, preparing participants for leadership in an ever-changing world. The FOOH campaign mirrors this innovative spirit by pushing the boundaries of traditional advertising. Through augmented reality, ESCP Business School brings Europe’s most famous landmarks into focus, symbolising the programme's impact on the careers and leadership journeys of its participants.
Blending Tradition and Innovation
Rooted in European values and a rich legacy, the Executive MBA programme not only honours ESCP’s prestigious history but also looks forward to reshaping the future of business. By educating the next generation of responsible leaders, the programme ensures that students are equipped with the skills to drive sustainable and ethical business practices.
Which Iconic Landmark Will the Executive MBA Visit Next
The campaign has already made waves by featuring the Arc de Triomphe in Paris and Tower Bridge in London. Where will the ESCP Executive MBA go next?
Follow ESCP Executive Education and Custom Solutions on LinkedIn to stay updated on the next stop of this European tour!
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