ESCP Professor Alberta Di Giuli's Case Study
Ranks Among The Case Centre's Top 10.
ESCP Professor Alberta Di Giuli's case study "Prada's Hong Kong IPO," co-authored with Denis Gromb, has been recognized among The Case Centre's top 10 most widely used case studies globally, as reported by the Financial Times.
This recognition highlights ESCP's significant contribution to case method teaching in finance and demonstrates the school's impact on business education worldwide.
The case study, which examines Prada's strategic decision to list on the Hong Kong Stock Exchange, joins an elite group of teaching materials used extensively by business schools and corporate trainers around the world. It appears alongside cases from leading institutions examining companies such as Zara, Starbucks, and Michelin.
Case studies serve as crucial teaching tools in business education, offering students what Kamran Kashani, professor emeritus at IMD, describes in the Financial Times as "business and management realities into the confines of a classroom." They help future corporate leaders understand real issues tackled by major organizations worldwide.
The selection of top cases by The Case Centre is based on their adoption by the largest number of organizations in the past calendar year, reflecting both the teaching value and broad appeal of Professor Di Giuli's work in finance education.
This achievement underscores ESCP's commitment to developing high-quality teaching materials that bridge theory and practice in business education. The Prada case study offers students valuable insights into international finance, IPO strategies, and the complexities of global financial markets.
What makes the case interesting is the type of firm analyzed (a luxury brand) in an Asian market. From the more technical point of view the case shows the pros and cons of the standard valuation model applied in such a context.
The print version of the case study is available through The Case Centre's distribution platform for use by other academic institutions and corporate trainers.
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